Los Angelenos checking out the coming-of-age cannibal horror Raw were offered barf bags along with their tickets. The unusual accessory is in response to infamous stories from the film’s 2016 premiere in Toronto; apparently, at least two people passed out and an ambulance was called following scenes of extreme horror. While the subsequent rumblings have undoubtedly exaggerated this film’s ability to trigger reverse-peristalsis, it’s a fun promotional tie-in giving both theatergoers and employees a wicked little kick.
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The cinema is offering custom-made barf bags to customers before the movie begins playing. An usher hands out the bags after explaining that, due to the graphic gore in the movie, several viewers have fainted, while at least one person vomited.
“One of the staff at the Nuart took up the initiative to make the barf bags out of paper lunch bags. What a fun idea! I remember that used to be done with some horror releases in the 1970s,” said Mark Valen, a film buyer with Landmark Theatres and who also programs the Nuart.
In truth, the barf bag is not a new promotional technique; other potentially nauseating genre offering that gave them to moviegoers include: Blood Feast, Bite, The Beyond, and Cannibal Ferox. Most include gross double entendre like “Spill your guts out!” and “Guaranteed to upset your stomach!”
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Raw. Directed by Julia Ducournau, opened with a limited theatrical release last week. No word yet on when the film will arrive on DVD and/or VOD, but we’ll keep you posted as details emerge. In the meantime, you can check out the trailer and synopsis below.
Official Synopsis: Stringent vegetarian Justine (Garance Marillier) encounters a decadent, merciless and dangerously seductive world during her first week at veterinary school. Desperate to fit in, she strays from her principles and eats raw meat for the first time. The young woman soon experiences terrible and unexpected consequences as her true self begins to emerge.