Regular readers of Horror Freak News know I’ve seen and am already a huge proponent of the film Hereditary, which has been devastating audiences at Sundance, SXSW, and most recently The Overlook Film Fest (where it’s screened in advance of it’s June 8th release). Some guy over at Dread Central even said it’s the scariest movie he’s ever seen—and I agree!
Even the trailers are potentially traumatizing, something adults would definitely want to steer young, impressionable minds clear from. It would be unconscionable, for example, to play a trailer for Ari Aster’s shocker before a G-Rated movie like, say, Peter Rabbit.
Except that’s exactly what happened! Some reel jockey at a theater in Australia’s got some ‘splaining to do!
Perth woman Jane* told WAtoday she had taken her sister’s children on an outing to Event Cinemas in Innaloo on the Anzac Day public holiday to see Peter Rabbit, a cuddly adaptation of Beatrix Potter’s classic children’s story starring Margot Robbie and Daisy Ridley.
Jane said the cinema was full of families including “at least 40 children” when the lights went down and the show began with a reel of adverts.
“It was dreadful. Very quickly you could tell this was not a kid’s film. Parents were yelling at the projectionist to stop, covering their kids’ eyes and ears,” she said.
Here’s the kicker: The theater attempted to make amends by giving Peter Rabbit attendees free tickets to a future screening, but…
“The free tickets expired that day. We had been told they were valid for a month but they were out of code,” she said.
F for Effort!
Check out the trailer and synopsis for Hereditary, starring Toni Collette, Gabriel Byrne, and Alex Wolff, below.
Official Synopsis: When the matriarch of the Graham family passes away, her daughter’s family begins to unravel cryptic and terrifying secrets about their ancestry. The more they discover, the more they find themselves trying to outrun their sinister fate.
Related Article: “Hereditary” Director’s Short Film “The Strange Thing About the Johnsons” Will F You UP!