“Fake news” is a hot-button issue these days, with many feeling strongly that it’s an unethical practice which negatively impacted the recent presidential election. 20th Century Fox and Regency, however, just used this controversial medium to promote its upcoming psychological/psychedelic horror thriller A Cure for Wellness, directed by Gore Verbinski.
While it should have been easy to tell the news was faux simply by reading the articles, society’s propensity for forwarding stories based solely on headlines proved problematic; several of the fake items were picked up by real news agencies! One of the stories claimed Trump and Putin had been spotted at a Swiss resort together in 2016, and another stated that Trump was banning vacations.
TheWrap.com gave us a rundown:
[One] story ran under the headline, “BOMBSHELL: Trump and Putin Spotted at Swiss Resort Prior to Election.” An employee allegedly told the site, “I couldn’t, in good conscience, keep this information to myself. This is bigger than me, this is bigger than my job, and while I know I am very likely putting myself as well as my loved ones in danger of coming forward, I don’t know that I would have been able to live with myself had I kept quiet.”
Indeed, Regency Enterprises and Fox confirmed to TheWrap that this was all part of a promotional campaign for the film that is hitting theaters this Friday.
Check out the trailer and synopsis for A Cure for Wellness, which stars Dane DeHaan, Jason Isaacs, and Mia Goth.
Official Synopsis: An ambitious young executive is sent to retrieve his company’s CEO from an idyllic but mysterious “wellness center” at a remote location in the Swiss Alps but soon suspects that the spa’s miraculous treatments are not what they seem.