The sudden release of The Cloverfield Paradox and rumors of a 4th (and 5th!) installment already wrapped, the franchise launched by J.J. Abrams and Matt Reeves in 2008 has returned to prominence. This is no small feat, considering the series only consists of 3 movies that were released over the course of a decade. The fact that it was able to nurture such a devoted following through so many quiet years is a testament to the compelling nature of the film, as well as its place in Internet culture.
Part of what sets the Cloverfield franchise apart from others is the rich ARG (Alternate Reality Game) that exists in tandem with the movies. While no one needs to “play” in order to understand the films, the ARG opens a new world that adds scope and subtext. What’s genius, however, is how the ARG turns fans into active participants within the established mythology.
For an incredible look at how Cloverfield used the internet to defy expectations (and how another film didn’t), check out the video below from Irish film critic Ryan Hollinger; it’s part of his Screen Smart series delving deeper into modern and enduring genre classics. In addition to explaining the ARG and Cloverfield’s many tendrils, it’s an evocative meditation on hype vs meditation.
After watching Ryan’s video, you can peep the trailer, synopsis, and review for The Cloverfield Paradox, now streaming on Netflix.
About Ryan Hollinger on YouTube: Ryan Hollinger is a Design & Animation graduate from Northern Ireland, working freelance in media production and broadcast.
Official Synopsis: After a scientific experiment aboard the space station involving a particle accelerator has unexpected results, the astronauts find themselves isolated. Following their horrible discovery, the space station crew must fight for survival.
The Cloverfield Paradox is directed by Julius Onah from a script penned by Oren Uziel and Doug Jung; the film stars Elizabeth Debicki, Daniel Brühl, and Gugu Mbatha-Raw.
Related Article: Is “A Quiet Place” Actually a SECRET Cloverfield Movie?