“The Walking Dead” Lost Another Half Million Viewers. This is the main headline on Blood-Disgusting.com this morning:
This season’s premiere pulled in a record 17 million viewers, only to see a massive 25% drop down to 12.46 million, and then 11.72, 11.40, and eventually 11 million. Today’s report claims that AMC’s zombie series has dropped yet another half million viewers, down to 10.4 million. Is it time to hit the panic button?
Horror Freak News reported on a phenomenon being dubbed The Walking Dexit just a few days ago, where we also discussed the show’s apparent mass exodus of fans. To recap:
Viewership dropped 25 percent for the season’s second episode down to 12.5 million. Such a drop may have been expected somewhat given all the hype around the premiere resolving last season’s fateful circle-of-victims cliffhanger. But then the third episode dropped too (11.7 million), and so did the fourth (11.4 million) and now the fifth (11 million), with TWD marking a low point for the show since 2013.
But maybe it’s all just a matter of perspective, as Deadline has just reported on an analytical study which proves demand for The Walking Dead is surging abroad:
Data science company Parrot Analytics has found that demand for the new season of The Walking Dead is up by an average 84% in 50 countries. Parrot partnered with Fox Networks Group to quantify cross-platform, country-specific audience demand for Season 7 in international Fox markets. The data shows that the series is the most in-demand in all key Fox markets. Countries like Germany, India and Brazil have seen demand grow by over 50% while in the UK and U.S., it’s been boosted by more than 100%, says Parrot. For the majority of the data analyzed, anticipation for Season 7 increased faster than it did for Season 6 over the same time period. Parrot also found that demand for The Walking Dead in the U.S. was nearly twice that of the second-most in-demand show, increasing by over 67% from prior years. Post the Season 7 launch, The Walking Dead achieved the second-highest demand of any show, behind only Game Of Thrones’ Season 6 finale.
So perhaps things are not quite as dire as they appear.
You can check out a preview for this Sunday’s episode of The Walking Dead, airing at 9 pm on AMC.