Netflix co-founder and MoviePass CEO Mitch Lowe has a crazy idea to get you off the sofa and into theaters to see new movies. The subscription service will subsidize moviegoers to the tune of 1 movie a day for just $9.95 a month. For most people, this means a subscription to MoviePass more than pays for itself with just 2 viewings a month. Those wondering how the MoviePass can offer such an amazing deal, they recently sold a percentage of their company just to offset this clearly one-sided model. MoviePass will, of course, track subscribers viewing habits for future marketing analytics.
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But before you rush over to sign up, it should be known that AMC is not a fan of the MoviePass program. The largest theater chain in America is investigating legal avenues to thwart the subscription service.
“While AMC is not opposed to subscription programs generally, the one envisioned by MoviePass is not one AMC can embrace,” the company’s statement reads. “We are actively working now to determine whether it may be feasible to opt out and not participate in this shaky and unsustainable program.”
Lowe, a co-founder of Netflix and the former head of Redbox, compared AMC’s reaction to the blowback those home entertainment companies received from movie studios and video rental chains when they offered DVDs by mail or via kiosks.
“This is so much like Blockbuster was when we rolled out Netflix or Redbox,” said Lowe. “It’s the big guy being afraid of the little guy offering better value to consumers.”
While Lowe definitely has a point about established institutions fearing changes, there’s something about the MoviePass offer that seems too good to be true. And what’s that old adage about things that look too good to be true?
For ten bucks a month, though, it seems a rather safe bet—at least in the short-term.I just signed up at MoviePass.com.
The folks at Karaoke 4U have put together the examination of MoviePass’s subscription plan below. Have a watch and let us know what you think in the Comments section!
Official Synopsis: Want to see a lot of movies in the theater for almost no money? You are not alone. MoviePass, for one, was caught off-guard by the groundswell of enthusiasm for the prospect on Tuesday when potential customers caused its website and app to crash, shortly after a new payment structure and owner was announced.