Before Jonathan Glazer made a career as a filmmaker, helming Sexy Beast and Under the Skin, he worked for an ad agency applying his creative talents to commercials. A waste of abilities, to be certain, but even then, he was pushing boundaries—and in some cases going completely off the chain! It was a commercial for a candy-bar called Flake, produced by Cadbury, that finally went too far. (This candy doesn’t exist in America, so we Yanks have no idea what it tastes like.)
The spot, created by Saatchis and directed by Jonathan Glazer, features a lascivious devil character throwing Flakes at virginal women who gorge on the chocolate in a sexually suggestive manner.
The bare-chested devil has long, curly black hair in the manner of King Charles II, tight leather trousers and stiletto boots. His performance borders on the risible.
The ad was canned by Flake in March soon after the Kraft takeover, but resurfaced after Glazer submitted it to Academy Films. The ad appeared on the Academy website and, though subsequently deleted, it was appropriated by a visitor to the site and circulated.
The spot, which was filmed in Italy, shows the young women jumping up and down excitedly at the bottom of steps on the grounds of a gothic pile. The endline is: “Succumb to the crumb.”
Cadbury spiked the ad after research revealed a polarizing reception was in store. It subsequently moved the business to sister shop Fallon.
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Give the unbelievable bizarre ad a spin below and let us know what you think in the Comments section! Then, just for kicks, you can check out the trailer and synopsis for Under the Skin. Enjoy!
Official Synopsis: Disguising herself as a human female, an extraterrestrial (Scarlett Johansson) drives around Scotland and tries to lure unsuspecting men into her van.
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