As a fan of German horror movies and heavy metal acts like Rammstein, I always assumed Germany was a bastion of blood, guts, and morbidity. I mean, let’s face it: Germany has a brutal reputation when it comes to both history and art. You’d think residents of a country that witnessed some of the worst atrocities in human history would have exceptionally strong constitutions when it comes horrifying imagery—but apparently, a billboard for The Santa Clarita Diet, the zom-com series launched by Netflix earlier this month, is too intense for public consumption (zombie pun!).
The German marketing materials for the show feature a sliced-up finger coated in blood-colored ketchup and sprinkled with curry powder, an image evocative of the popular German sausage dish currywurst. A giant billboard [above] of the dismembered digit was hung in Potsdamer Platz, where the Berlin Film Festival was recently held. Netflix even had food trucks set up around the plaza serving up currywurst. Complaints to Germany’s advertising regulator, the Deutscher Werberat, resulted in Netflix taking the ads down. The agency cannot force advertisers to remove ads, only advise them.
If you have yet to sample The Santa Clarita Diet for yourself, check out the trailer and synopsis below.
Official Synopsis: Sheila (Drew Barrymore) and Joel (Timothy Olyphant), a married couple, are real estate agents in Santa Clarita, California. When Sheila dies, their lives take a dark turn.
Here are some more clever food-themed ads for The Santa Clarita Diet.